News

The Vision Council Announces Greg Chavez as New Executive Vice President, Operations and Membership

November 1
Alexandria, VA – November 1, 2016 – The Vision Council has announced the promotion of Greg Chavez to Executive Vice President, Operations and Membership. Greg has been with The Vision Council for 13 years, joining as the director of member services in 2003 before taking on the role of vice president of member services in 2006. "Greg has worked... Read More »

Up and Coming Optical Industry Executives Gain a Seat at the Table with The Vision Council Board

October 28
Alexandria, VA – October 28, 2016 - The Vision Council Board of Directors unanimously approved the formation of the new Emerging Optical Leaders Committee, tasked with identifying and developing the next generation of optical industry leaders for The Vision Council.  Mike Hundert, vice chairman of The Vision Council’s Board of Directors, made a... Read More »

The Vision Council Announces Ashley Mills as New CEO

October 18
Alexandria, VA (October 18, 2016) – The Vision Council is pleased to announce Ashley Mills as the new CEO following the retirement of industry veteran Mike Daley, previously announced in June. Ashley brings over 20 years of progressive trade association management, marketing and leadership experience to the position. Ashley joined The Vision... Read More »

The Vision Council Commits $3 Million to Think About Your Eyes Campaign

October 10
Alexandria, VA (October 10, 2016) – The Vision Council has announced that it will contribute $3 million to the Think About Your Eyes Campaign in 2017, an increase from the 2016 contribution of $500,000, in response to the overwhelming success of the campaign in reaching consumers and growing eye exams across the country. In 2015 alone, Think About... Read More »

The Vision Council Announces Billy Beane, EVP of the Oakland A's as Featured Keynote for 2017 Executive Summit

August 10
Alexandria, VA (August 10, 2016) – The Vision Council announced today that Billy Beane will kick off the 2017 Executive Summit with his legendary presentation, Moneyball: The Art of Winning an Unfair Game, setting the tone for an unforgettable event dedicated to Data Driven Leadership tactics. This year's event, taking place January 25-27 at the... Read More »

The Vision Council Lab Division Announces Directors' Choice Award Recipient and 2016 Hall of Fame Inductees

July 28
Alexandria, VA (July 28, 2016) – The Lab Division of The Vision Council announced today the industry veterans who will be recognized during the Directors' Choice Award and 17th Annual Lab Division Hall of Fame celebration on Wednesday, September 14 in conjunction with the Lab Division Meeting and International Vision Expo West. The Division has... Read More »

The Vision Council's Eyecessorize Campaign to Release Fall/Winter 2016 Trend Kit

July 12
Alexandria, VA (July 12, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's... Read More »

The Vision Council Embarks on New Campaign to Drive Consumers to Low Vision Resource

July 5
Alexandria, VA (July 5, 2016) – The Vision Council has kicked off a new campaign to drive traffic to its website, www.whatislowvision.org – a site designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available. The campaign,... Read More »

The Vision Council Touts UV Protection with National Sunglasses Day

June 20
Alexandria, VA (June 20, 2016) – The Vision Council is touting the importance of UV-protective sunwear with the celebration of National Sunglasses Day, taking place this Monday, June 27. The annual day of recognition, which has garnered support and promotions from organizations across the eyewear and eyecare industry, reminds consumers that... Read More »

The Vision Council Educates Consumers, Industry on UV Radiation Risks and Protection

May 4
Alexandria, VA (May 4, 2016)— The Vision Council is educating consumers on the serious eye health risks from exposure to the sun's ultraviolet (UV) rays with the release of its newest UV protection report, Spare Your Sight: Using Shades for Protection and Style. The report, released today to 250 consumer reporters and editors, finds that three-... Read More »

Eyecessorize Campaign to Release Latest Fashion Eyewear Trend Kit

February 12
Alexandria, VA (February 12, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its spring/summer 2016 trend kit to more than 1,500 fashion and lifestyle editors nationwide next week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and... Read More »

The Vision Council Announces New Board Members, 2015 Achievements at Annual Executive Summit

January 28
Alexandria, VA (January 28, 2016) - The Vision Council's annual Executive Summit is underway as industry leaders gather for executive-level networking, leadership development, and the latest in economic trends and business strategies. The event, taking place at the Waldorf Astoria in Orlando, Florida, has drawn almost 350 high-level executives... Read More »