Sunglass and Reader Division

Sunglass and Reader Division

The Sunglass and Reader Division (SRD), comprised mostly of companies manufacturing and/or importing and distributing sunglasses and magnifying reading glasses and related optical accessories, specializes primarily in the non-prescription, over-the-counter segments of the optical industry.

A dedicated SRD Liaison, Tibor Gross, can answer questions, respond to concerns, and provide direction to receive professional answers to industry issues.

For division resources, including meeting agendas, reports, and other information, visit the secure content page for SRD Members.

Get Involved with National Sunglasses Day

Brought to you by The Vision Council, National Sunglasses Day – held annually on June 27 – is a commemorative date celebrating the importance of wearing UV-protective sunwear. As a member of The Vision Council, you understand the significance of spreading this message throughout the optical industry, with the goal of educating consumers about UV eye safety and increasing product sales.

Building upon the overwhelming success of the 2016 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions –The Vision Council is encouraging members to incorporate National Sunglasses Day into their 2017 sunwear sales plans. Click here for more details and to find out how you can get involved.

Exclusive Benchmark Dashboard Study

Members of SRD are eligible to participate in the exclusive Benchmark Dashboard Study, the industry's only report that measures the financial performance of frame, sunglass and accessory companies, allowing companies to compare performance with that of similar companies.

Division Meetings and Networking

Discuss the latest news related to the Sunglass and Reader Division and receive tailored updates from industry leaders at the SRD Division Meetings, and meet and greet hundreds of others from the industry during the annual SRD Networking Receptions, both held in conjunction with the International Vision Expos. Click here to view past meeting resources.

Gain Valuable Insight with Division-Wide Industry Updates

Participate in bi-yearly webinars with members from across the division to hear the latest initiatives and ongoing projects from The Vision Council. Topics include the latest market research, SRD-specific consumer outreach campaigns, government and regulatory issues, and much more. Click here for summaries and resources from the latest SRD Division webinar.

Annual Trends Presentation

The Eyewear & Accessories Division and the Sunglass & Reader Division sponsor a free, members-only annual trend presentation at International Vision Expo East for product development and design managers, marketing managers and sales professionals. Trend specialists present member companies with annual trend updates for new eyewear fashion trends covering all areas of color, materials, design details, silhouettes and must-haves.

Consumer Outreach

The Vision Council maintains consumer outreach campaigns representing various topics of importance to the SRD Division & industry at large. For further information on The Vision Council's current campaigns, check out The Vision Council's new member kit outlining our consumer marketing program offerings or visit the Consumer Outreach section.