Low Vision Outreach
The Vision Council educates consumers and caregivers in the low vision community through www.WhatIsLowVision.org, a dedicated online resource for people with vision impairment due to macular degeneration, diabetic retinopathy, glaucoma and other eye conditions. In addition to educational resources, research, and a doctor locator, www.WhatIsLowVision.org maintains a blog with current stories, low vision updates, and guest posts.
Primarily, search engine marketing has been used to drive traffic to the site, launched in early 2013 with the assistance of our Low Vision Division. In 2016, the site had almost 60,000 visitors and almost 400 forms submitted by users looking for more information about providers & products.