Lens Trends and Technology
The Vision Council’s campaign to educate consumers about the variety of lens options and available treatments has grown to include the effects of digital screens and devices on eye health. Public relations, special events and consumer media reports are used to generate awareness and drive purchase intent.
Blue Light and Digital Eye Strain
The Vision Council works to educate consumers about the effects of blue light—including digital eye strain—and the eyewear and lens treatment options available to protect the eyes from blue light, glare and other related stressors.
Digital eye strain, a term coined by The Vision Council after extensive research, refers to the eye fatigue that has become increasingly prevalent with the wide spread use of digital devices. In keeping up with the concern for this stress and fatigue as well as other symptoms experienced by the general consumer - usually after two or more hours of digital device use – The Vision Council works to educate consumers and members of the press about the impact of digital device use on vision health and the benefits of the latest lens technologies.
2017 Blue Light and Digital Eye Strain SXSW Event
The Vision Council welcomed more than 3,000 visitors at its official sponsored health lounge at South by Southwest (SXSW) – an annual conglomerate of film, interactive media, music and health festivals and conferences in Austin, TX, in mid-March – educating attending consumer media and conference-goers about the harmful side effects of blue light and digital eye strain, as well as the lens technology solutions available.
Titled "The Time Out Lounge: Give Your Eyes a Break with The Vision Council," the lounge – located in the Austin Convention Center and open from March 10 through March 14 – served as a space where attendees could unwind from the conference's many events and panels in a comfortable seating area outfitted with charging stations, as well as select food and beverages. The Vision Council staff was on-site engaging with visitors to spread the following messages:
- What blue light and digital eye strain are;
- The health implications of prolonged digital device usage on the eyes;
- How blue light and digital eye strain can be combatted with specialized lens technologies;
- That any pair of fashionable frames can be outfitted with these specialized lenses, so style doesn't have to be sacrificed for eye health;
- That an annual eye exam is the ideal opportunity for individuals to speak with an eye doctor about their digital device usage and formulate a unique pair of frames with lenses that suit their specific eye health needs.
Dr. Justin Bazan, O.D. and medical adviser, and Jenn Falik, style guru and official ambassador for The Vision Council, were also on-site to meet with attending media and educate attendees. Most notably, The Vision Council secured a broadcast segment on KVUE ABC Austin Midday – an afternoon news and lifestyle show, garnering 21,368 viewers – as well as appointments with outlets like "CNN en Español," Cheddar.com, Engadget.com "U.S. News World & Report" and Optometry/Ophthalmology Web, plus select fashion, lifestyle and health bloggers. See below to view the segment. More information regarding media placements secured as a result of the event will be provided to The Vision Council's membership as it becomes available.
2017 Blue Light and Digital Eye Strain Survey
As part of its ongoing efforts to educate the public about the effects of digital devices on the eyes, The Vision Council's VisionWatch market research team surveyed 9,840 American adults nationwide. Findings show that 68.5 percent of Americans report that they have not discussed their digital device usage with their eyecare provider, and 73.5 percent report that they did not know eyewear can be used to protect the eyes from the short- and long-term effects of blue light exposure and digital eye strain.
The survey results—which can be viewed here—are used to create news inquiries and story angles related to blue light, digital eye strain and computer eyewear for the consumer press. Previously only used by gamers and programmers, computer glasses are now an accessory applicable to the masses, and this report encourages mainstream consumers to wear these glasses and lenses to protect against blue light and reduce the symptoms of digital eye strain.
The Vision Council encourages eyecare providers to engage their patients in discussions about healthy vision maintenance, including the impact of their electronic device use and the blue light and digital eye strain symptoms to monitor for, as well as eyewear options that can reduce symptoms in the future. To learn more about blue light and digital eye strain, visit http://www.thevisioncouncil.org/DES.
Highlights from the Survey