Fashion Outreach

Fashion Outreach

Get to Know Eyecessorize

Eyecessorize is The Vision Council’s campaign to increase awareness of the fashion and lifestyle aspects of eyewear, sunwear and reading glasses. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council educates millions of Americans about options in eyeglasses, sunglasses and readers. Check out the Eyecessorize new member kit to learn more about the campaign and how it can benefit your company.

A Snapshot of Your Member Benefits

  • Free coverage in the Eyecessorize trend kits, look books, e-blasts and events, all of which directly target fashion and lifestyle outlets
  • Promotion on Eyecessorize’s consumer-facing social media channels and well-read blog
  • Opportunities to participate in print, online and broadcast requests from top-tier media outlets

Events

Eyecessorize/Vision Expo 2018 Press Event

The Vision Council’s Eyecessorize campaign, in tandem with Vision Expo, executed a consumer press event Thursday, March 15, at The Standard, East Village hotel’s penthouse in New York. The event attracted 71 media attendees from top-tier outlets like ELLE, Family Circle, Huffington Post, O, The Oprah Magazine, Women’s Wear Daily, Athleisure Mag, SHEFinds.com and Hearst Fashion Group, just to name a few.

To raise awareness of the fashion and lifestyle aspects of eyewear, while showcasing an array of product and offering companies direct interaction with attending media, The Vision Council incorporated 33 companies that were on-site showcasing product.

Additionally, to encourage social media coverage of the event, The Vision Council invited an array of fashion and lifestyle influencers and bloggers to attend and publish Instagram posts sharing their experiences. As of March 22, the event garnered 2,758,854 social media impressions. Additionally, The Vision Council partnered with TV personality and “TODAY” show fashion correspondent Jill Martin to attend the event, meet with each participating company and cover the event on her Instagram page, which reaches 321,000 followers.

Celebrity Partnerships

Bode Miller

The Vision Council partnered with Bode Miller – renowned and highly decorated American skier who won six Olympic Alpine skiing medals spanning from the Salt Lake City games in 2002 to the Sochi games in 2014 – for a performance sunwear-themed Instagram gallery, which was published Feb. 16, amid the 2018 Winter Olympics.

As Bode served as an official NBC correspondent for the games, the gallery's caption promotes the importance of keeping his eyes protected – and looking stylish – while outdoors in Pyeong Chang, as illustrated by a series of four photos prominently featuring sunwear product from Eyewear & Accessories Division members L'Amy America, Luxottica Group and SPY Optic, as well as Sunglass & Reader Division member Zeal Optics. All member brands, as well as Eyecessorize, are tagged not only in the caption, but also in the correponding posts. Please click here to view the gallery.

Bode's Instagram reaches 169,000 followers, and the post had received nearly 13,000 likes and 86 comments as of Feb. 23, with potentially more to come. Notable comments regarding the featured sunwear include: "Looking good, Mr. Miller!!!," "Oh yea' and the shades they look great too," "The best...EVER!!!" and "Also great for throwing shade...in a good way."

Blogger Partnerships

Back-to-School

The Eyecessorize campaign partnered with well-known New York-based “mommy” blogger Stroller in the City for blog and social media posts documenting her daughter’s annual eye exam experience with optometrist and medical adviser to The Vision Council Dr. Justin Bazan of Park Slope Eye. During her appointment, her daughter selected new glasses from The Vision Council’s Eyewear & Accessories Division member Marchon Eyewear, which are prominently featured in her posts.

Stroller in the City took her daughter to Dr. Bazan’s practice for an eye exam in preparation for heading back to school, encouraging other parents to do the same with their children, and providing tips for what to discuss with an eyecare provider at the appointment regarding eye health and choosing new frames for their little ones.

The post, titled “Thinking About Your Eyes,” published to Stroller in the City’s blog – which reaches 15,902 unique visitors per month – is available here. Stroller in the City also published corresponding Instagram, Facebook, Twitter and Pinterest posts, which collectively garnered 262,440 impressions.

Coachella and Festival Season

The Eyecessorize campaign teamed up with six fashion and lifestyle influencers—Bobby Hicks, Eric Christian, Moti Ankari, Charlotte Bridgeman, Erin Grey and Rebecca Laurey—for sponsored Instagram posts surrounding Coachella and festival season, in general. Collectively, the influencers garner 939,500 impressions.

In an effort to promote fashion-forward spring sunglasses and the importance of protecting the eyes from the sun’s UV rays while outdoors during festival events, each influencer featured on-trend sunwear with the aforementioned messaging in their posts, as illustrated by product from Eyewear & Accessories Division member De Rigo REM, and Sunglass & Reader Division members Shwood and Desert Sunglass.