Eyecessorize – The Vision Council’s campaign to promote eyewear and sunwear as fashion accessories – has released its fall 2017 readers look book which will be used as a short- and long-lead pitching tool to encourage coverage of reading glasses and sun readers.
The look book will be distributed this month to approximately 145 media outlets... Read More »
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry.
Call for Nominations
The Lab Division Hall of Fame... Read More »
The Vision Council secured a spring sunwear trends segment for its Eyecessorize campaign that aired Saturday, April 29, on “Coffee with America”, a FOX Atlanta and nationally syndicated morning TV series that has an estimated audience of 2.2 million viewers. Presented by beauty and lifestyle expert, Kate De Ponte, the segment is also available on ... Read More »
As reported on April 18, the FDA has exempted optical lenses from the scope of UDI regulations. However, as of this communication, other Class I medical device products (frames, sunglasses, OTC readers and certain low vision devices) will need to be compliant to the UDI regulation; scheduled to go into effect on September 24, 2018.
To assist our... Read More »
The Vision Council has released its official 2017 consumer media UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.
The report highlights key findings from The Vision Council’s most recent VisionWatch survey... Read More »
International Vision Expo East 2017 hosted a series of four “moving” fashion shows on opening day of the conference highlighting the top eyewear trends in colors, shapes, details and lenses to not only garner excitement throughout the Jacob J. Javits Convention Center, but to also give attendees an exclusive look at the various fashion-forward... Read More »
The 2017 COLA Spring Meeting will be held next week, April 27-28, 2017 at the Temecula Creek Inn, Temecula, CA. This year's event will focus on the state of optical labs as we embrace Industry 4.0—the fourth Industrial Revolution—where machines are infused with intelligence; more specifically, artificial intelligence for the manufacturing optical... Read More »
The Lens Processing & Technology division of The Vision Council is pleased to announce that the Data Communications Standard committee, chaired by Mr. Robert Shanbaum of Ocuco Inc., has approved version 3.11 of the standard for publication. This new version contains many enhancements to the standard developed over the last two and a half years... Read More »
On behalf of our member companies, The Vision Council began a direct dialogue with US Food and Drug Administration (FDA) in August of 2015 related to the Unique Device Identifier (UDI) issue. Because of the complex nature of prescription lens manufacturing, The Vision Council sought to gain an exemption from this regulation citing that... Read More »
The Vision Council’s National Sunglasses Day 2016 campaign earned a Bronze Bulldog Media Relations Award for best use of social media in the business/consumer space via Bulldog Reporter, an organization dedicated to facilitating public relations and corporate communications professionals to achieve superior competitive performance. All Bulldog... Read More »