Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

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06/27/2017
The Vision Council is kicking off a new video series, available on our LinkedIn page, to bring our members the latest news and announcements from across the organization and throughout the industry. Covering everything from new member benefits and opportunities to breaking news and market updates, be sure to follow The Vision Council's page so you... Read More »
06/26/2017
The Vision Council LPT Division’s industry-focused advertising campaign designed to drive eyecare providers, manufacturers, optical labs and the industry at large to contact LPT Division member companies switches gears this week.  Beginning late June, all print and electronic ads will be updated to included information about Vision Expo West.  Ads... Read More »
06/21/2017
The Vision Council's first quarter 2017 market research reports are now available for download. This includes: •    Consumer Barometer Report•    OTC Readers Index Report•    Plano SG Index Report•    Plano Sunglasses Up to $30 Report•    TVC Report Card•    Detailed Market Analysis Report•    Quarterly Market Overview•    Canada Market Overview... Read More »
06/20/2017
National Sunglasses day is just one week away, and now is the time to capitalize on the campaign’s overwhelming consumer popularity to spread the message of UV protection and increase sales of your UV-protective products in 2017! It’s The Vision Council’s mission to see National Sunglasses Day promoted and celebrated everywhere eyewear is... Read More »
06/20/2017
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry. Call for Nominations The Lab Division Hall of Fame... Read More »
06/14/2017
As you are aware, Proposition (“Prop”) 65, known as the Safe Drinking Water and Toxic Enforcement Act, sets out environmental regulations regarding toxic chemical substances that businesses are subject to when they sell merchandise in California, or if they are physically located in the state. These regulations serve as a “warning” or “labeling”... Read More »
06/14/2017
Eyecessorize – The Vision Council’s campaign to promote the fashion and lifestyle aspects of eyewear – has released its fall 2017 children’s look book, which will be used as a short- and long-lead pitching tool to encourage back-to-school eyewear coverage. The campaign’s team distributed the look book in June to approximately 130 media outlets... Read More »
06/13/2017
It’s The Vision Council’s mission to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased – think large and small retail and convenience stores, mass merchandisers and drug chains, pharmacies, and eyecare provider offices across the country. As a member of our organization, you understand the significance of... Read More »
06/08/2017
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry. Call for Nominations The Lab Division Hall of Fame... Read More »
06/06/2017
It’s The Vision Council’s mission to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased – think large and small retail and convenience stores, mass merchandisers and drug chains, pharmacies, and eyecare provider offices across the country. As a member of our organization, you understand the significance of... Read More »

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