The Vision Council’s Eyecessorize campaign, in tandem with Vision Expo, executed a consumer press event Thursday, March 15, at The Standard, East Village hotel’s penthouse in New York. The event attracted 71 media attendees from top-tier outlets like ELLE, Family Circle, Huffington Post, O, The Oprah Magazine, Women’s Wear Daily, Athleisure Mag,... Read More »
Your Feedback Is Needed!
Tim Gels, Chair of the Low Vision Division would like to conduct a conference call open to all Low Vision Division member companies. Please participate in the Doodle Poll to help us select an appropriate date and time for the call.
Please contact me at firstname.lastname@example.org or at (703) 740-1399 should you have any... Read More »
2018 COLA Spring MeetingApril 26–27, 2018Temecula Creek InnTemecula, CA
Topics will include:
“Weeding through” California's New Recreational Marijuana Laws Hedley Lawson
Danger in the Comfort Zone Mike Karlsrud
Sexual Assault & Harassment and the #MeToo Movement Hedley Lawson
Continuous Improvement - from the American Society for Quality (ASQ)... Read More »
The Vision Council has launched a new industry-wide campaign to raise awareness for the programs and services that are elevating our industry.
From the market research and resources that drive businesses, to the meetings and events that bring the optical community together, to the consumer education and advocacy campaigns that are raising the tide... Read More »
For the second consecutive year, The Vision Council is at South by Southwest (SXSW) sponsoring the official health lounge—titled The T-Eye-me Out Lounge: Give Your Eyes a Break with The Vision Council—educating conference-goers and attending media about digital eye strain, its reported symptoms and the lens solutions available.
To illustrate the... Read More »
The Vision Council secured a spring frame trends segment for its Eyecessorize campaign that aired Monday, March 5, on “Coffee With America,” a nationally syndicated lifestyle show that has an estimated viewership of 2,510,000. The segment is also available on CoffeeWithAmerica.com, which reaches 14,547 unique visitors per month. Presented by style... Read More »
The Vision Council's fourth quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview
LPT Tracker Study
These reports... Read More »
The Vision Council announced today that Bruce Bartley will be honored by the Sunglass & Reader Division for his lifelong commitment and contributions to the optical industry. The award will be presented at the Sunglass & Reader Division Reception on Friday, March 16, at the INK48 Hotel Press Lounge in New York, NY.
Bruce began his career... Read More »
The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »
The Vision Council’s Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers—Christie Ferrari, Joseph Lucido and Moti Ankari—for sponsored Instagram posts surrounding men’s and women’s New York Fashion Week (NYFW) in February.
In an effort to promote fashion-forward frames and encourage their followers to start an... Read More »