The Vision Council secured a digital eye strain-focused segment on “Daytime” – a nationally syndicated lifestyle and entertainment show – that aired Jan. 9th on 224 stations with a combined estimated reach of more than 97.1 million viewers.
With Jan. 9th being the first day of the Consumer Electronics Show, lifestyle expert Stefaney Rants let... Read More »
The 2018 Executive Summit being held January 24–26 at the Hotel Del Coronado in California is fast approaching and we are pleased to announce a new panel discussion on the topic of “Curiosity.”
Mike Hundert, Chairman of The Vision Council’s Board of Directors, will facilitate a conversation around leveraging the power of curiosity with key... Read More »
The Vision Council has released its latest custom client-level VisionWatch report, now available in the online market research storefront.
Internet Influence Report Member price: FREE Non-Member price: $1,250
The Internet Influence Report details the results of a consumer study of 10,000 American adults that investigates how optical consumers are... Read More »
We are pleased to report that The Vision Council's Nominating & Governance Committee and Board of Directors have forwarded their nominations to fill the Officer and Director positions for The Vision Council's Board of Directors. Please take a moment to review the 2018 slate of candidates here.
The Nominating & Governance... Read More »
The Vision Council's third quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview
These reports contain... Read More »
Q3 2017 LPT Tracker Study
The Vision Council's third quarter 2017 LPT Tracker Study is now available for download. This quarterly-produced study examines independent eyecare provider practices regarding their in-office equipment, software purchases and needs.
As always, you can also contact us for our customizable research offerings,... Read More »
‘Arizona Midday’ Presents Holiday-Ready Eyewear
The Vision Council secured a holiday-themed sunwear and eyewear trends segment for its Eyecessorize campaign that aired Thursday, Dec. 7, on “Arizona Midday,” a morning TV show that has an estimated audience of 19,280 viewers.
Presented by style expert Jamie Krell, the segment — which is also... Read More »
Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions – The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now!
It’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »
Leadership Meets with Elected Officials to Cover Key Legislative & Regulatory Issues
Joined by volunteer representatives from various member companies, The Vision Council held its annual Government and Regulatory Affairs Committee Capitol Hill Fly-In this week highlighting its ongoing efforts to bridge relationships between member companies... Read More »
Now that you’ve seen the power of The Vision Council’s Interactive VisionWatch Dashboard, get a leg up on your competition by upgrading to the Silver-, Gold- or Platinum-Level Dashboard for more interactivity, detail and data including provider-level results.
Contact Ron Krefman to request a demo and see how the VisionWatch Dashboard can improve... Read More »