The Vision Council’s Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers—Christie Ferrari, Joseph Lucido and Moti Ankari—for sponsored Instagram posts surrounding men’s and women’s New York Fashion Week (NYFW) in February.
In an effort to promote fashion-forward frames and encourage their followers to start an... Read More »
Division Members Promoted as Industry Experts
The Vision Council has launched a new phase if its industry-focused campaign designed to drive eyecare providers, manufacturers, optical labs and the industry at large to contact LPT Division member companies and visit exhibiting members at Vision Expos East and West, positioning members as the go-to... Read More »
Dear Lens Division Members –
I would like to take this opportunity to introduce myself – my name is Keith Cross, with PPG, and I am the new Chairman of the Lens Division, assuming the role from Karen Roberts whose term expired at the recent Executive Summit. I also served as her Vice Chair for the past three years.
I would like to thank Karen for... Read More »
Schedule time for your team to meet with The Vision Council’s market research experts at Vision Expo East, and see how our industry-leading market data and analytics can grow your business.
Industry research and data analysis are critical to running a successful business. From consumer opinions to international trade figures, The Vision Council's... Read More »
Hello Lab Division Members,
For those who don’t know me, I’m Swen Carlson, your new Chairman of The Vision Council’s Lab Division. I’m assuming this role as Drake McLean transitions into the role of Immediate Past Chair.
First, let me start by thanking Drake for all the meaningful work he’s put into the Division over many years. His tireless drive... Read More »
Register Now: Division and Committee Meetings at Vision Expo East
The Vision Council will host a series of member meetings and events during Vision Expo East 2018. Click on the meeting name below to go directly to the registration page for that event, and view the full schedule here.
Wednesday, March 14
Lens Processing Description Standard... Read More »
Eyecessorize Releases Spring/Summer 2018 Trend Kit
The Vision Council’s Eyecessorize campaign—which promotes the fashion and lifestyle aspects of eyewear and sunwear—is pleased to announce the release of its spring/summer 2018 trend kit.
The Vision Council distributed the kit this week to approximately 350 fashion, lifestyle, health and news... Read More »
2018 COLA Spring MeetingApril 26–27, 2018Temecula Creek InnTemecula, CA
Topics will include:
“Weeding through” California’s new recreational marijuana laws
The impact of the California minimum wage law
“Continuous Improvement” from the American Society for Quality (ASQ)
Government & Regulatory Affairs Update
Technical Updates... Read More »
The Vision Council has released its 2017 Annual Report, celebrating a few of the organization’s many accomplishments and the progress made across the industry throughout the past year.
From the tremendous results of our consumer campaigns, including nearly 1.5 million eye exams driven by Think About Your Eyes, to our many member programs and the... Read More »
Executive Summit Post-Event Resources, Photos Now Available
Thank you for attending The Vision Council’s 2018 Executive Summit. For the second year in a row, the Executive Summit had record-breaking attendance with close to 400 industry leaders.
The 2018 program theme Idea to Implementation focused on turning an idea into reality. The remarkable... Read More »