Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

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The Vision Council secured a digital eye strain-focused segment on “Daytime” – a nationally syndicated lifestyle and entertainment show – that aired Jan. 9th on 224 stations with a combined estimated reach of more than 97.1 million viewers. With Jan. 9th being the first day of the Consumer Electronics Show, lifestyle expert Stefaney Rants let... Read More »
The 2018 Executive Summit being held January 24–26 at the Hotel Del Coronado in California is fast approaching and we are pleased to announce a new panel discussion on the topic of “Curiosity.” Mike Hundert, Chairman of The Vision Council’s Board of Directors, will facilitate a conversation around leveraging the power of curiosity with key... Read More »
The Vision Council has released its latest custom client-level VisionWatch report, now available in the online market research storefront. Internet Influence Report Member price: FREE Non-Member price: $1,250 The Internet Influence Report details the results of a consumer study of 10,000 American adults that investigates how optical consumers are... Read More »
Dear Member, We are pleased to report that The Vision Council's Nominating & Governance Committee and Board of Directors have forwarded their nominations to fill the Officer and Director positions for The Vision Council's Board of Directors. Please take a moment to review the 2018 slate of candidates here. The Nominating & Governance... Read More »
Dear Member, The Vision Council's third quarter 2017 market research reports are now available for download. This includes: Consumer Barometer Report OTC Readers Index Report Plano SG Index Report Plano Sunglasses Up to $30 Report TVC Report Card Detailed Market Analysis Report Quarterly Market Overview Canada Market Overview These reports contain... Read More »
Q3 2017 LPT Tracker Study Dear Member, The Vision Council's third quarter 2017 LPT Tracker Study is now available for download. This quarterly-produced study examines independent eyecare provider practices regarding their in-office equipment, software purchases and needs. As always, you can also contact us for our customizable research offerings,... Read More »
‘Arizona Midday’ Presents Holiday-Ready Eyewear The Vision Council secured a holiday-themed sunwear and eyewear trends segment for its Eyecessorize campaign that aired Thursday, Dec. 7, on “Arizona Midday,” a morning TV show that has an estimated audience of 19,280 viewers. Presented by style expert Jamie Krell, the segment — which is also... Read More »
Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions – The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! It’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »
Leadership Meets with Elected Officials to Cover Key Legislative & Regulatory Issues Joined by volunteer representatives from various member companies, The Vision Council held its annual Government and Regulatory Affairs Committee Capitol Hill Fly-In this week highlighting its ongoing efforts to bridge relationships between member companies... Read More »
Now that you’ve seen the power of The Vision Council’s Interactive VisionWatch Dashboard, get a leg up on your competition by upgrading to the Silver-, Gold- or Platinum-Level Dashboard for more interactivity, detail and data including provider-level results. Contact Ron Krefman to request a demo and see how the VisionWatch Dashboard can improve... Read More »